Matthew Smith
Hi, I’m Matt Smith, a Creative Director who helps businesses define, shape, and sharpen their creative.
I work with ambitious brands to uncover what makes them distinctive and bring that to life through purposeful, story-driven design. Whether it’s a rebrand, a campaign identity, or strategic design leadership, I focus on delivering creative that defines the narrative, drives clarity, engagement, and results. And when I’m not working with organisations or brands, I mentor typography students at The University of Reading – helping them with early careers development.
Over the last 30 years, I’ve led branding and design programmes for fast-moving companies, global organisations, and non-profits – building brands, leading creative teams, and helping clients cut through with work that’s as considered as it is effective.
I understand how to align creativity with business goals, working closely with marketing leaders, founders, and in-house teams to deliver design that not only looks good – but works hard.
If your brand is at a crossroads, growing, shifting, or just needing a clearer creative direction; I can help you find the way through. Let’s create work that not only looks great but moves your business forward.
Ready to change your direction? Let’s start the conversation.
Matt is a member of our Brighton group.